CPTO · Product · Technology · Business

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Marcelo Gallego

Strategic CPTO with a founder mindset

I connect product, technology, and business to execute with clarity in complex environments. I have built products from scratch, redesigned legacy platforms with thousands of users in production, and led transformation in high-demand business environments.

Executive profile

Seville, Spain

Product, technology, and transformation with a founder mindset.

  • 12+ years in product & technology
  • 0 → 15 people led
  • Startup → Mazda Spain
  • M&A · Net4Things → EYSA

Career milestones

  • BuboCar

    I built a startup from scratch and turned it into Mazda Spain's official after-sales platform.

  • Net4Things

    I led product and technology to launch a new business line, modernize a legacy platform with 50,000+ users in production, and play a key role in the acquisition by EYSA.

  • EYSA/Tecsidel

    I lead the creation from scratch of a unified tolling back office, turning 35 years of project-driven evolution and multiple legacy versions into a product ready to operate across 30 countries.

  • CPTO
  • Founder mindset
  • M&A
  • Legacy modernization
  • AI-assisted delivery

How I work

The mix of product, technology, and business judgment that defines where I add the most value.

What I build

  • Product and technology strategy for companies that need to reduce complexity, accelerate execution, and protect the business.
  • Transformations where legacy, regulation, hybrid teams, and delivery pressure all coexist.
  • B2B/B2B2C environments across connected mobility, fleet management, and tolling.

How I lead

  • I lead through trust, not authority: I give people context, responsibility, and room to grow and respond.
  • I turn business goals, efficiency, and risk into roadmaps, operating models, and executable decisions.
  • I have built, scaled, and restructured teams, while also driving applied AI adoption across documentation, knowledge, and development workflows.

My mix

  • I operate with a 60/40 focus across product and technology, always connected to the business.
  • I move comfortably across strategy, functional architecture, and execution to reduce friction and accelerate decisions.
  • I add the most value when complexity needs to be structured, legacy modernized, and teams aligned under real pressure.

Career

A professional path defined more by scope, change, and results than by job titles.

  1. Director of Product & R&D · Tecsidel (EYSA Group)

    04/2024 - Present
    • I lead Product and R&D across two business lines, connected mobility and tolling, with scope over strategy, functional architecture, and execution for teams of up to 15 people.
    • I am leading BeToll to turn 35+ years of project-based evolution into a unified product for 30 markets, with the first production rollout scheduled for August 2026.
    • I redesigned the program end to end: roadmap, operating model, team structure, hiring, exits, and the documentation of data flows and processes across international public-private tender contexts with GDPR and cybersecurity requirements.
    • I am positioning the team as an internal reference point for AI adoption in development workflows and product knowledge management.

  2. Chief Product & Technology Officer (CTPO) · Net4Things (acquired by EYSA)

    05/2023 - 03/2024
    • I took over Product and Technology at a key moment of strategic alignment, execution pressure, and corporate sale preparation.
    • I led product and technical due diligence and contributed to post-acquisition integration after the EYSA deal.
    • I managed a portfolio spanning B2B fleet SaaS and connected mobility, while also supporting pre-sales and corporate deals.

  3. Head of Product · Net4Things

    01/2022 - 05/2023
    • I defined strategy and roadmaps for B2B/B2B2C SaaS initiatives including connected car and fleet management.
    • I coordinated cross-functional delivery through Agile/SCRUM and OKRs, translating complex business needs into product decisions.

  4. Chief Product Officer · BuboCar

    05/2017 - 01/2022
    • I unified Product and Technology and helped take BuboCar from startup stage to Mazda Spain's after-sales platform.
    • I led the AWS migration and core refactor, improving performance by 30%.
    • I scaled a platform handling 15,000+ repairs per month, cut support tickets by 33%, and saved EUR 60k in costs.

  5. CMO (co-founder phase) · BuboCar

    12/2015 - 07/2017
    • I led growth and go-to-market for the marketplace, combining SEO, SEM, email, PR, and radio.
    • I helped drive the strategic B2C-to-B2B pivot that redefined the business model.

  6. CEO & Founder · ProAtleta Nutrition

    12/2012 - 01/2021
    • I built and ran a digital brand in the CrossFit niche, covering brand, e-commerce, operations, and acquisition.
    • That path shaped the founder, customer-first, and MVP mindset I still bring to executive roles.

  7. Freelance Marketing Consultant (SEO) · Freelance

    06/2017 - 01/2020
    • BuboCar: 10x organic growth in 12 months.
    • OpenWebinars: SEO audit and roadmap that led to 4x organic reach.

  8. Innovation promoter · Prodetur (Programa Praxis)

    07/2013 - 12/2013
    • I advised 50+ companies in six months across marketing, sales, and digitalization.
    • I standardized processes and KPIs and led a multidisciplinary team inside the program.

  9. IT Support · Abengoa

    05/2012 - 12/2012
    • I provided global IT support for 15,000+ users in a multinational environment.
    • I improved Tier 1 support management efficiency by 30% in six months.

Education

Technical foundation, specialization, and applied training that support how I lead.

Technical Engineering in Computer Systems

University of Seville · 2005 - 2010

  • Technical base in systems and applied computing.
  • The foundation behind my practical approach to architecture, product, and operations.

Advanced SEO Master

Webpositer · 2017

  • Advanced specialization in SEO and organic growth.
  • It explains a growth background that is now secondary, but still adds business judgment to my work.

Certifications

Applied training and continuous improvement

  • OKR Foundation Course.

Languages

Professional proficiency

  • Spanish: Native.
  • English: Professional working proficiency.

Where I create leverage

I work at the intersection of product, technology, execution, and business impact.

Product Strategy

I turn business goals, customer pain points, and technical constraints into executable product direction.

Product + Tech Bridge

I connect product thinking with engineering, architecture, and delivery without losing speed or clarity.

Platform Transformation

I simplify fragmented products, modernize legacy environments, and help build scalable platforms.

Execution Discipline

I bring structure to prioritization, decision-making, and cross-functional execution.

Business Impact

I keep product decisions tied to growth, efficiency, positioning, and measurable outcomes.

Founder Mindset

I combine ownership, pragmatism, and speed with the maturity needed in larger organizations.

What people I've worked with say

Three recommendations that reinforce how I operate across product, technology, execution, and business.

Carlos Moya Ruiz

Carlos Moya Ruiz

Chief Operating Officer · GOAL Systems

He is constantly weighing the impact his decisions have on the company, and his passion for the business and the market brings totally new perspectives and insights.

Daniel Ramírez Martínez

Daniel Ramírez Martínez

Tech Lead · 20 years of experience

You need somebody who understands both business and development nuances to make every gear count. He has the right balance to deliver quality and clear scopes.

Pedro Elías Rincón Cardoso

Pedro Elías Rincón Cardoso

COO · CITRAN SAT

He has become an outstanding product development expert, particularly in project and team leadership.

See all recommendations on LinkedIn

Beyond work

The more personal side of the profile: training, ideas, and time with the people who matter most.

CrossFit and sport

  • CrossFit and training help me keep discipline, energy, and focus.

What I listen to

  • I am a heavy podcast listener, mostly around AI, philosophy, health, and sport.

What matters most

  • My favorite way to spend time is with my wife and my 3-year-old son.
  • Family and friends matter a lot to me too.

Let's talk

Based in Seville, Spain.

If you are interested in product and technology leadership in complex environments, this is the best place to reach me.

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